Getting social media images right can be a bit tricky. That's why we put this social media image dimension guide together.
They say a picture is worth a thousand words. When it comes to your online presence, that might be an understatement. The images found on your social media profiles and other digital platforms will have a huge impact on your visitors. Many people will focus first on the images on your profile before moving onto the text. So it’s vital to make a great first impression.
Unfortunately, many people simply slap photos on their social media pages and other assets, not paying attention to the sizes. As a result, the images often look bad. Some pictures might look blurry, others might be cutoff.
Any problems with your images will reflect poorly on you and your business, giving visitors the impression that you’re not professional. In fact, a low-quality Facebook cover image or an unprofessional LinkedIn profile photo could already be costing you sales and customers.
By knowing the appropriate image sizes for various platforms and making sure your photos fit the standard, you can make sure your images impress. Getting images right is a bit tricky. Not only will you have to use different dimensions for each platform, even within the same platform, you’ll often have to use different sized photos.
That’s why we put this in-depth social media photo dimension guide for small business owners together!
The Best Image Sizes by Social Network
Facebook - Start Building Relationships
Facebook is a great social media platform for pretty much any consumer-oriented business. Being the world’s most popular social media platform with over 1.5 billion users, it’s perfect for building relationships with customers.
Facebook is an image-heavy platform, so make sure you get all the sizes right:
- The cover image is found at the top of the page and should be at least 820 x 312.
- The profile image is found just below the cover image, on the left side, and should be at least ≥180 x 180.
- When sharing a post or using a shared link preview, the image should be 1200 x 630
- Holding an event? The event image should be 1920 x 1080
87 percent of customers begin product searches online. Facebook is often one of the first places they check, so it’s vital that you have a strong, professional presence on the platform. That being said, Facebook users tend to shy away from strong sales pitches and an overly promotional approach.
Linkedin - B2B Networking Made Easy
Linkedin is a fantastic platform for cultivating business-to-business relationships. In many cases, B2B businesses will benefit more from Linkedin than Facebook and other consumer-oriented platforms. You can (and should!) publish content, engage with your audience, and interact with other thought leaders through the platform.
Unfortunately, you’ll have to manage a lot of images if you want to use Linkedin effectively:
- Your personal banner image on the top should be 1584 x 396 and no more than 4 MB.
- Your profile image on the left should be at least 200 x 200 but 400 x 400 is better (no more than 10 MB).
- Your company cover image should be 1536 x 768.
- The company logo should be at least 300 x 300.
- Your company page banner should be at least 646 x 220.
- The company search square logo should be at least 60 x 60.
- Shared images should be 350 px wide.
- The shared link preview must be at least 180 x 110.
Besides getting the sizes right, you’ll also want to make sure that all your images look professional. This is true in terms of both tone and quality. First impressions always matter, but they matter a bit more when you’re getting down to business.
Instagram - Take Your Visuals to the Next Level
If your business generates a lot of visuals, Instagram offers a great way to reach out to their 1 billion plus users! Maybe you run a landscaping company and have put together some truly amazing green spaces. Or perhaps you own a bakery and want to show off your scrumptious treats. If so, Instagram is for you!
As an image-dominated platform, however, you need to get Instagram’s dimensions right:
- Your profile image on the left side should be 110 x 110
- For the image thumbnail, aim for 161 x 161
- Any photos you share should be at least 1080 x 1080
- Shared videos likewise should be 1080 pixels wide
- As for Instagram Stories, the photos must be 600 x 1067 but 1080 x 1920 is better (4MB maximum)
Instagram has been the fastest growing social media platform in recent years, so if you can generate tempting pics, you should be active on it. It’s a picture heavy platform and is flooded with professional quality photos, so you will want to brush up on your photography skills!
YouTube - Video is King
Video consumption is growing by over 100 percent each year and is expected to account for over 80 percent of consumer web traffic by 2022! If your business is not engaging with consumers through video, you should closely consider putting up some clips. Fortunately, YouTube makes doing so easy and anyone can now quickly post video clips online.
Even though most of the content is video-oriented, you still have to pay close attention to images:
- The channel banner image, which is found at the top of the page, should measure 2560 x 1440 but can be no larger than 4 MB.
- The rounded channel icon on the left side should be 800 x 800
- Video thumbnails should be set at 1280 x 720
Online videos offer a great way to engage your audience. While putting them together can be time-consuming, if you don’t invest in them, you could fall behind competitors who have a better online video presence.
Twitter - Perfect for Engagement & Announcements
Twitter is a great platform for making announcements and engaging with active customers and users. If a customer wants to ask your business a question or pay a compliment, they’ll often turn to Twitter first. Further, while promotions don’t tend to work well on Facebook, occasionally promoting yourself on Twitter is fine.
Even though Twitter is text focused, you still have to get the images right:
- The best header image size is 1500 X 500 but no larger than 5 MB.
- Your profile image should be 400 X 400 and no larger than 2 MB.
- For instream images, 440 x 220 works best.
For smaller businesses, Twitter may not generate as good of returns as Facebook (B2C) or Linkedin (B2B). Larger businesses often find Twitter to be a great way to cut through the noise. Either way, it’s a great way to build your brand and expand your audience.
Moving Forward with Social Media
Okay, so you know what sized images you need to use, now what? Your journey is just beginning. Social media does require commitment and effort, but there are a variety of tools you can use (e.g. Hootsuite) to make managing your social media profiles easier. There are also tons of tactics you can implement to improve results.
Now that you’re getting the basics down, you should explore social media strategies and learn how to manage your profiles!
The OnePoint Small Business Team's sole mission is to support and accelerate the success of small businesses by providing a trusted source of easy to understand guidance and information that helps business owners maximize their sales and marketing channel ROI without having to learn or hire for a new skill.